2013 is shaping up to be a year of wonderful celebrations with a program of events as diverse as the community of Canberra. For the business community the Centenary presents some interesting opportunities.
Obviously outstanding events from the Toulouse-Lautrec Exhibition to Canberra’s first one-day international under lights at Manuka oval, will generate visitors with benefits to hotels, restaurants, taxis etc. Marketers will tell us that media surrounding the Centenary will change the profile of Canberra in the eyes of Australians and internationally. This can only be a good thing as we continue to strive to be seen as more than a government town.
But how do we in the business community become part of the Centenary celebrations and what can be the benefits for our business? There are many ways. Some local businesses have invested as sponsors of the Centenary with the investment sure to return many-fold through increased profile and positive community sentiment. Major supporters of the centenary ActewAGL and ACTEW Water are enhancing their sponsorship investment with special programs such as the current photographic exhibition in the ground floor of ActewAGL House marking the ten year anniversary of the Canberra bushfires. ACTEW Water will be part of the coming opening of the Arboretum as it showcases the best in urban gardening at their Canberra Discovery Garden. The Canberra Business Council is joining the party by hosting the inaugural dinner at the National Arboretum on 7 February.
What about smaller businesses and organisations? The Communication Link is proud to be working with Engineers Australia on a very special Centenary publication ‘A Centenary of Canberra Engineering’ that celebrates the many fascinating stories of how Canberra grew to the city it is today and the role engineers played in its development. The special coffee table book is only part of the year-long range of activities planned by Engineers Australia, Canberra Division for 2013 who are taking advantage of this year to remind people of the valuable role engineers play.
A number of The Communication Link events during this year will carry the centenary theme and as a proud Canberra business we will be part of and promoting the activities of other organisations too. We are looking forward to partnering with Hudsons Catering – what better place to celebrate Canberra’s birthday than at that beautiful venue, the AWM Terrace Café.
Our partners at Channelvision have taken their role in Canberra’s centenary one step further with a whole new brand – Canberra Centenary Television. Check out their website www.centenarytv.com.au. This is a great local business playing a role in Canberra’s big year and generating a vehicle for local organisations to share their centenary activities.
Whether you adopt a centenary theme in your marketing campaign, take clients to the ANZAC Rugby Test or undertaken a Centenary project of your own, 2013 is a year to celebrate. As local businesses we can be proud of seeking our share of the limelight and being part of that celebration.