Extensive stakeholder engagement informed an important reshaping of the Defence Innovation Hub
Communication Link worked with the Defence Innovation Hub to create a communication and engagement strategy to showcase the Hub as a supporter of innovation in Australian's defence industry.
To inform the reshaping of the Innovation Hub, it was important to understand the views of stakeholders. Communication Link facilitated extensive internal and external consultation involving senior leaders within defence and industry. This was supported by a broad stakeholder survey.
The communication and engagement strategy was complemented by an effective implementation plan and associated content.
Communication Link also developed an information guide for Hub applicants and provided strategic advice on running the Hub's annual conference in a COVID-19 environment.