Course overview

"Great session. Thought provoking and really engaged participants with great insights" - Participant, Generative AI course

Learn the safe and ethical way to use generative artificial intelligence (AI) for impactful communication and engagement.

This course includes foundational knowledge about the AI ecosystem, a ‘handbook’ to guide your use, discussion of privacy and ethical considerations, and an exploration of how you can apply AI in the workplace.

Who is this best for?

Ideal for communication and stakeholder engagement professionals keen to explore and apply Generative AI in their work. No previous AI knowledge required.

Course type and structure

  • Online (in-person available on request)
  • Half-day session
  • Booking required
  • Handbook with key takeaways to be provided post-session

Resources

  • No prerequisites for AI knowledge.
  • Access to OpenAI.com and a web browser recommended but not essential.

Key topics

  • Understand the core concepts of AI, including different types and key terminology.
  • Learn how to use generative AI to create accurate and engaging communication and engaging content.
  • Develop a strong understanding of ethical considerations, including biasand data privacy.
  • Explore how to apply generative AI in your communication and engagement activities.

Interactive activities

  • Interactive introductions to generative AI applications.
  • Hands-on exercises with AI tools for real-time content creation.
  • Group discussions on ethical AI use and innovative applications.
  • Collaborative projects to integrate AI into communication strategies.

Wrap-up

  • Summary of key learnings and strategic AI applications.
  • Group reflection on integrating AI into professional practices.
  • Participant feedback and course evaluation.

Learning outcomes

Participants will:

  • Understand the fundamentals of generative AI in a communications and engagement context.
  • Be prepared for the impact of generative AI on communications and engagement profession.
  • Learn about ethical considerations, such as privacy and data security.
  • Identify opportunities for adding value to communications and engagement activities.
  • Use generative AI to save time, improve content quality and let you to focus on strategic thinking and engagement.

Cost

$365.00 per participant (ask us about our discounts for multiple course or group bookings)

Date and duration

Half day courses for 2025:

  • Wednesday 7 May - 9.30am - 1.30pm
  • Friday 20 June - 9.30am - 1.30pm

Course registration

Book online now

Trainer profiles

Jax NiCarthaigh

Headshot for Jax NiCarthaighJax is a dedicated professional in the dynamic field of generative artificial intelligence and communication and engagement. Jax has a rich background spanning over three decades across finance, digital and communications education, not-for-profits, and emergency management, and now exploring a human perspective on Generative AI's role in diverse sectors.

At Communication Link and Link Learning, Jax plays a key role in understanding and implementing Generative AI, where she combines strategic thinking with practical application through the lens of safety and curiosity-led practice.

Her approach is personable and empathetic. As a communicator focused on relationships, Jax values the human aspect of our work amidst the rush and hype of the new digital revolution. She designs training programs not just to impart skills but to kindle curiosity, advocate for safe digital exploration, and underscore our human strengths in an increasingly tech-driven world.

She advocates for integrating AI into our professional and personal lives in ways that honour and elevate our human qualities, to ensure that we are in prime position to influence a digital future which remains grounded in our intrinsic human nature.

Dominic Lavers

Headshot for Dominic LaversDom champions the use of generative AI in communication and engagement to improve content creation, increase efficiency and make space for higher value tasks like strategic thinking and team collaboration.

With 15 years of experience, he brings a curious and human-centred approach to the rapidly evolving generative AI landscape, helping others confidently explore and integrate AI into their work.

From drafting social media content to preparing for media interviews, Dom has hands-on experience in applying generative AI in not-for-profit, public and private sectors.

His engaging training style balances enthusiasm for new technology with an understanding of ethical considerations, from safeguarding data to promoting transparent use.

This reflects Dom's passion for helping his fellow communications and engagement professionals to thrive as AI continues to shape the future of work.