Course overview
"I found the session to be very practical and practice-oriented, offering 'practical approaches to using and dealing with the media' rather than just media management."
Participant, Mastering media course
Build your confidence in media—from crafting clear messages to delivering compelling interviews.
This hands-on course shares practical tools with spokespeople and communication professionals, helping you cut through the media noise, stay on message and handle tough questions.
We also offer an additional module in crisis communication to ensure you and your organisation are ready to respond when the unexpected happens.
Course type and structure
- In-person/online
- Hybrid not offered.
- ½ or full day.
- Bookings required.
Pre-requisites
- Nil. Existing or emerging organisational spokespeople may benefit the most from this course
Resources
- A handbook covering course materials and practical takeaways to be provided after the session.
Key topics
The media landscape - understanding the current media and social media environments, and their implications for media and public engagement.
Storytelling mastery - crafting and delivering compelling narratives to effectively communicate your message through the media.
Engaging the media - providing the media what they need and want, ensuring mutual benefit and accurate story representation.
How to use the media to gain interest in your story or project.
Interview mastery - practical techniques for confident and controlled media interviews and maintaining message focus under pressure.
Interactive activities
- Hands-on media interview simulations.
- Crafting compelling narratives.
- Group discussions on adapting to the changing media landscape.
- Crisis communication role-play scenarios for full-day participants.
Wrap up
- Summary of key strategies for effective media engagement.
- Reflection on personal development and future applications.
- Feedback session and distribution of media interview tips card.
Mastering media – half day course
Learning outcomes
Participants will learn to:
- Understand the media and social media landscapes and their strategic use in storytelling.
- Master the art of presenting stories effectively to the media to sell your story or project.
- Learn how to cater to media needs while controlling the narrative.
- Learn how to use media for public engagement.
- Acquire practical skills for conducting confident and effective media interviews.
- For full-day participants: navigate media crises with strategic messaging and calmness.
Aims
The aims of the course are to:
- Equip participants with a deep understanding of the media landscape and its power in amplifying messages.
- Enhance storytelling skills tailored to media engagement.
- Foster media relations skills, ensuring stories are accurately and effectively communicated.
- Develop practical skills and confidence in delivering media interviews.
Mastering media and crisis communication – full day course
This module expands on the foundations of our half-day course, giving spokespeople and communication professionals the skills to confidently manage media relations in a crisis – no matter the situation.
Learning outcomes
Participants will learn to:
- Gain an understanding of effective media management during a crisis.
- Know the early proactive steps to take in a crisis.
- Gain an understanding of how emotions and misunderstanding drive messaging in a crisis.
Date and duration
Course dates for 2025:
- Wednesday 30 April - 9.30am - 1.30pm
- Wednesday 14 May - 9.30am - 1.30pm
- Thursday 12 June - 9.30am - 1.30pm
Cost
Half day - $365.00 per participant
Full day - $645.00 per participant
(ask us about our discounts for multiple course or group bookings)
Course registration
Trainer profiles
Rosanna is a highly dedicated and skilled professional with an extensive background in communication, media and crisis management across the public and private sectors.
As a seasoned media training expert with a passion for empowering individuals and organisations to navigate the intricate landscape of media communication Rosanna has over 15 years of hands-on experience in communications and public relations. She brings a wealth of practical insights to each training session. Her dynamic approach blends real-world scenarios with interactive learning, ensuring participants not only understand the theory but also gain the confidence to apply media strategies effectively.
Dom is an experienced media trainer with a strengths-based approach that builds knowledge and confidence, focusing on clear communication, impactful delivery and strategic messaging
With 15 years across not-for-profit, private and public sectors, he understands the challenges of different work environments. From leading national campaigns to crisis management and press conferences, he shares real-world insights in an engaging and humble style.
He has delivered training to a broad range of students, from police cadets to government and Board-level executives, adapting to meet individual and organisational needs.
Dom is passionate about giving participants the tools to engage media effectively—whether delivering key messages or handling interviews with clarity and control.
Greg is a highly skilled media professional and public speaker with 25 years' experience specialising in government and public sector communications.
Passionate about empowering individuals and organisations, he helps them achieve their goals, from crafting strong key messages to mastering presentation skills and navigating crises confidently.
Greg's training draws on a foundation of field broadcast production skills and extensive media experience with agencies like the Australian Department of Immigration, the Australian Criminal Intelligence Commission, the Australian War Memorial and the Department of Education.
He creates a welcoming and interactive learning environment, ensuring participants understand and confidently apply key media strategies.