Communication Link - Mastering media

Course overview

"I found the session to be very practical and practice-oriented, offering 'practical approaches to using and dealing with the media' rather than just media management."
Participant, Mastering media course

This course is designed to provide organisational spokespeople with practical skills and confidence needed to leverage media effectively, ensuring their message is heard clearly and accurately, even in challenging situations. There is an option for an extended module equipping spokespeople in media and message management during crisis.

Course type and structure

In-person/online
Hybrid not offered.
½ or full day.
Bookings required.
A ‘toolkit’ of key information to be provided to participants after the session, including a wallet size ‘media interview tips’ card they can keep.

Pre-requisites

Nil. Existing or emerging organisational spokespeople may benefit the most from this course

Resources

Toolkit covering course materials and practical takeaways
Wallet-sized card with quick-reference media interview tips

Key topics

The media landscape - understanding the current media and social media environments, and their implications for media and public engagement.

Storytelling mastery - crafting and delivering compelling narratives to effectively communicate your message through the media.

Engaging the media - providing the media what they need and want, ensuring mutual benefit and accurate story representation.

How to use the media to gain interest in your story or project.

Interview mastery - practical techniques for confident and controlled media interviews and maintaining message focus under pressure.

Interactive activities

Hands-on media interview simulations.
Crafting compelling narratives.
Group discussions on adapting to the changing media landscape.
Crisis communication role-play scenarios for full-day participants.

Wrap up

Summary of key strategies for effective media engagement.
Reflection on personal development and future applications.
Feedback session and distribution of media interview tips card.

Media management– half day course
Learning outcomes

Participants will learn to:

Understand the media and social media landscapes and their strategic use in storytelling.
Master the art of presenting stories effectively to the media to sell your story or project.
Learn how to cater to media needs while controlling the narrative.
Learn how to use media for public engagement.
Acquire practical skills for conducting confident and effective media interviews.
For full-day participants: navigate media crises with strategic messaging and calmness.

Aims

The aims of the course are to:

Equip participants with a deep understanding of the media landscape and its power in amplifying messages.
Enhance storytelling skills tailored to media engagement.
Foster media relations skills, ensuring stories are accurately and effectively communicated.
Develop interview techniques that instill confidence and message control.

Media management during crisis – full day course

Applying the learnings from the half day outcomes, participants learn the art of impactful story telling under pressure or in a crisis. Every organisation will face a crisis at some point. Understanding how to get ahead of the crisis messaging and the steps to take is important for organisation spokespeople.

Learning outcomes

Participants will learn to:

Gain an understanding of a media crisis
Know the early proactive steps to take in a crisis
Gain an understanding of how emotions and misunderstanding drive messaging in a crisis
Learn how to keep calm and control your messaging under pressure across a variety of platforms, from radio to podcasts, print and live TV interviews.

Aims

The aims of the course are to:

Understand how a media crisis plays out and the roles the community, media and competitors play in a crisis
Explore the early and proactive steps to take when you believe your organisation is in a crisis
Understand to shape your key messaging so that you don’t play the blame game and lead with facts
Understand the variety of media platforms and how to shape your interview and key messaging to suit.

Date and duration

Course dates for 2024:

Wed 4 September - 1.00pm - 5.00pm
Tue 17 September - 9:30 am – 5.00pm (full day)

Cost

Half day - $365.00 per participant

Full day - $645.00 per participant

(ask us about our discounts for multiple course or group bookings)

Course registration

Book online now

Trainer profile

Rosanna is a highly dedicated and skilled professional with an extensive background in communication, media and crisis management across the public and private sectors.

As a seasoned media training expert with a passion for empowering individuals and organisations to navigate the intricate landscape of media communication Rosanna has over 15 years of hands-on experience in communications and public relations. She brings a wealth of practical insights to each training session. Her dynamic approach blends real-world scenarios with interactive learning, ensuring participants not only understand the theory but also gain the confidence to apply media strategies effectively.