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‘Mr Fluffy’ Place of Reflection at the National Arboretum

February 8, 2024

We are proud to have worked with the ACT Government to develop beautiful in-person and virtual exhibition displays on the impact of Mr Fluffy loose fill asbestos on Canberrans. 

In 2022, Communication Link was engaged to review community feedback and design exhibition information and displays for a Place of Refection located within the National Arboretum Canberra.  

Through our review of community feedback, we developed a deep understanding of the feelings and ideas of those impacted. The Place of Reflection acknowledges the legacy of loose fill asbestos insulation, which was installed in buildings, mostly residential homes, between 1968 and 1979 in the ACT.  

Since 2014, over 1000 affected houses in the ACT have been demolished as they contained this potentially hazardous material. This impacted homeowners and residents, those who worked in affected properties, and those whose streets and neighbourhoods were substantially changed.  

The legacy of My Fluffy will continue to ripple through the lives of those people who have lost loved ones to, or who are suffering from, asbestos related diseases. It is a constant reminder in the lives of those who were regularly exposed to loose fill asbestos insulation and carry the risk of disease with them.  

The Place of Reflection aims to educate about the history, the health and safety impacts, and how the Canberra community lives with this legacy.  

Feedback from the community informed our development of interpretive signage as well as digital content linked via a QR code displayed at the Place of Reflection. The information is educative, engaging, timeless and supportive of community recovery from the legacy of loose fill asbestos insulation.

‘Mr Fluffy’ Place of Reflection at the National Arboretum
Client:
Project Type:
Communicate
Sector:
ACT Government
Services:
Communication
Community
Community Consultation
Data analysis
Digital engagement
Engagement
Graphic design
Stakeholder Engagement

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Unit 121, 12 Provan St, Campbell
ACT, 2612 Australia

+61 2 6185 3301
info@communicationlink.com.au

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Acknowledgment of Country
In the spirit of reconciliation, Communication Link acknowledges the Ngunnawal people, Traditional Custodians of the land on which our head office resides.
We acknowledge and respect their continuing cultures and the contribution they make to the life of our community in Canberra and the region.
We also acknowledge all other Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of all land on which our work and connections may reach, and pay our respect to their Elders, past and present.

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