Black Mountain Construction Assurance (BMCA) needed a refreshed, contemporary online presence, that competitively positioned this local firm alongside larger suppliers of the same services.
Communication Link assisted BCMA to expand its footprint through designing and implementing a website refresh.
Communication Link transformed the website into a powerful tool to:
- Strengthen BMCA’s brand identity and establishing a clear and consistent brand narrative
- Improve user engagement by creating a more intuitive and user-friendly experience
- Drive lead generation by optimising content and structure for improved discoverability.
A website structure was developed using WordPress to ensure seamless integration with BCMA’s existing systems and processes, including website hosting and management. WordPress supports best practices for SEO such as image alt text and robots.txt to improve search engine discoverability Content managers can also easily use the template for regular updates with fresh content.
Website content was reviewed and refreshed. The final design was supported by compelling content showcasing BMCA’s experience and expertise, including people centred visuals to profile BMCA’s expert team and help visitors connect to the company.
View the new site at blackmtn.com.au